Saturday, 23 June 2012

Research & Planning: Spike Jonze

One of the greatest and most popular music video directors, Spike Jonze who is well known for directing videos for the Beastie Boys and Weezer.

One of his most famous videos he has made is Fatboy Slim - Praise You (1999)
from what MTV says:
"Gather a group of mediocre, middle-aged dancers and ask them to interpret Fatboy Slim’s “Praise You” and what you’re left with is music video gold. With boombox in tow, Jonze did just that with his dance troupe who (without permission) busted their moves in front of a California movie theater. While most onlookers didn’t seem to be the biggest fans, the heart-warming clip earned three MTV Video Music Awards: Best Choreography, Best Direction and Breakthrough Video of the Year." 


This shows the directors creativity and uniqueness as people would not expect this video to be one of the most famous music videos.

Jonze ranges in genres, he has directed videos for Kanye & Jay-Z. 
Here is the video of Otis by Kanye & Jay-Z, this video also shows Jonze's creativity and uniqueness with the American flag background and the car that gets customised. 


Judging by this Otis music videos, it is quite simple but yet very effective as this videos is set in one main locations whilst having a few props. The idea of the props are quite complex but because of the locations and how the props are being used, it sets a simplicity to it making it look very effective. 

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