After knowing my chosen song, I then researched other music within this genre that share similar sounds and that had a music video to see typical conventions of this particular genre.
Rihanna - If It's Lovin' That You Want shot in California, released in 2005 from Rihanna's first album Music Of The Sun.
The establishing shot is of an ocean wave automatically giving the audience an idea of where this video is set leading to a close up of her face, this shows off her beauty and her well done make-up. We see her in the water riding a jet-ski with other people and then her dancing on the beach. The whole video is set on the beach using a variety of shots from close-ups, to mid-shots, to long/wide shots. The close-ups emphasise her facial expressions whilst seeing her sing along to the lyrics with a slight smile whilst doing so, this sets the mood of the song and creates an impression on the audience. There is intertextuality in this video where there is a long shot of Rihanna dancing with the four women dancers who are in white shorts, this dance routine is also seen in Aaliyah's Rock The Boat music video from 2001, with the female dancers wearing white shorts doing similar dance moves. Towards the end of the video where Rihanna is dancing on the beach at night time, the sand sculptures in the mise-en-scene are in fact a sculpture of the Barbados flag, this shows that Rihanna is showing her Bajan roots in the video.
Rihanna - Rude Boy, released in 2010 from the album 'Rated R'. The whole video is filmed with a greenscreen and the costumes reflecting her Caribbean roots as the costumes are Jamaican dance-hall type. The use of bright colours throughout the whole video also highlights the Caribbean roots of the music and the artist whilst doing some typical Caribbean dance moves. The editing follows the regular beats of the music and the tempo.There are more long shots to show Rihanna's body and showing off her costumes. The close-ups show her make-up, unique hairstyles and her lips singing along to the lyrics. In this video Rihanna does typical Caribbean dance moves such as the bogle and dutty wine.
Alison Hinds - Roll It Gal, released in 2005 in Barbados and 2007 in England from the album Soca Queen. There are various locations in this video such as beaches, streets and with a lot of people dancing around and towards the end a dance scene with a lot of people in like a club, showing the Caribbean culture of partying and having fun along with the music. A lot of bright colours are used in the mise-en-scene in terms of background and costumes representing the Caribbean culture being bright and vibrant. A range of shots with quick movements of the camera reflecting the music and energy.
Sean Kingston Ft. Nicki Minaj - Letting Go (Dutty Love) released in 2010. The video takes place in a dance-hall Jamaica. The lighting is dim with a few lights around to give it the authentic Jamaican club look as well as it looking very hot as people are wearing shorts and dresses. Throughout the video there are people dancing in the middle of the floor, this is a typical convention in a Caribbean music video. A lot of fast movements with the camera are shown and hand-held shots, this gives the impression of the camera being one of the people in the crowd dancing highlighting how people are having fun and enjoying the music. There are various shots of men cutting coconuts, which is very common in the Caribbean islands, this signifies the Caribbean roots. In the mise-en-scene the colours show a lot of green and yellow and black, this represents the Jamaican culture as these are the colours of the Jamaican flag.
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