Research & Planning: Creative process

During class we worked in small groups to help develop and practice our creative processes that we can apply to our own music videos. We were given a pack with information and photos inside of the band Bedouin Soundclash.
These are the resources we were given:

Our task was to create a music video concept for one of their songs called Gunships and an album artwork. The biggest aim was to think carefully about our creative process, where we started and the steps we took to get to our final ideas. 

These are the steps we took to think of our final ideas:

• Music genre - reggae, ska.
• Audience - we thought the audience that would listen and like this style of music would be people who attend festivals and quite a young adult age group who appreciates music. We thought the audience would help inspire us on their image and representation.
• Band members - we looked at the band members individually and noticed the background of two of the members who had a Caribbean background, therefore having some link to their music genre.
• Current image - their current image is very unique and it makes them stand out, especially the lead singer as his style is different to the other two members. We thought the representation of their image would be a challenge and difficult to work on so we decided to keep their image and representation the way it is as this is what makes them stand out from other bands as by looking at them, you wouldn't think their music would be the genre they would play. We were saying that their clothing style would be very 'normal' as in they would wear clothes from shops like Topman and River Island as this would go well with the audience as their fashion sense could be copied and similar to their audience's styles. 
• Music video concept - as two of the band members had a Caribbean background and their music was heavily Caribbean influenced with the reggae and ska, we thought the idea of their music video would be located in the Caribbean in a shack, a live performance as well as candid shots of the island they were located at. There would be some intertextuality from music videos such as Akon - Don't Matter and Jason Mraz - I'm Yours. 
• Album artwork - the idea for their album artwork that we came up with was to be inspired by their music genre. We thought of mid-shots of the band members in black and white and then the background having the 'rasta colours' (green, yellow, red) to represent their Caribbean influence. 

Our idea for the album artwork

I think this task helped a lot as it helped me understand the creative process a bit more and how I can apply this to my own music video and break it down into steps to help get the final ideas.