Target Audience

My target audience for my chosen song would be specifically teenagers, especially females from the ages of 15-21. However since this is a feel good song, where people can just dance to and have fun it really is targeted to people of all ages and not just people with Caribbean heritage but people all over the world as the song is about bringing the culture to the rest of the world.

Cover Drive's target audience is usually young people and young teenagers from 12-21, mostly females. This is clear from their Twitter and their Facebook page as their fans are usually young females and the occasional young males. But as all their music is feel good, happy music, their target audience can be quite vast as there is nothing specifically directed towards a certain age group in terms of lyrics or music style.